Design Against Anxiety

Flow

Demonstration of a linear path between content panels

Define a Clear, Linear Path

Utilize principles of visual hierarchy to create a distinct linear path that users can follow to solve their problem. Avoid multi-column displays, unless for the purpose of site navigation. (Gregory, 2018)

Demonstration of a rabbit in motion

Avoid Excess Motion

Use motion sparingly to avoid overstimulating the user. Motion should be used to provide feedback for interactions rather than detract from the user's attention. (Gregory, 2018)

Forms

Demonstration input areas being labeled

Provide Clear Labels

Every form should be labeled with a headline that clearly explains what the form does. Similarly, each input field of the form should be labeled. Avoid using inline-only labels. (Gregory, 2018)

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Stop the Clock

Avoid imposing an arbitrary time limit your user has to complete their form. If you absolutely must impose a time limit, give the user the option to refresh their remaining time. (Leber, 2020)

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Include a Privacy Policy

Include a clearly visible link to your privacy policy somewhere on the form. If it's not immediately obvious why a piece of information is needed for your form, add a bit of text to explain. (Gregory, 2018)

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Explain the Submit Button

Submit buttons should plainly state what happens when the user clicks on them. For example, use descriptive text such as "complete purchase" or "sign up for our newsletter" rather than just "submit". (Gregory, 2018)

Account Creation

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Don't Force Registration

Only necessitate user registration when an account is absolutely necessary for the service you are offering. Don't force a user to register just to be able to view content. (Gregory, 2018)

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Avoid Omniscience

Avoid all-knowing content algorithms. Displaying content to users based on their activity from other sites will deter anxious users from your product. (Gregory, 2018)

Support

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Provide Support for Services

Any service offered by your product should include an option for support. Give users a way to access support from a human at every point of interaction within your digital service. (Wake, 2020)

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Provide Multiple Methods of Contact

Allow users to reach out for help via multiple methods of contact. Offer e-mail support alongside a phone number, as many individuals with anxiety prefer one to the other. (Leber, 2020)